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Blue Ocean Classics by W. Chan Kim; Renée A. Mauborgne
$32.99 AUD
Category: Business
The authors changed the field of strategy and the language of business forever with their "blue ocean strategy"--a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional th ...Show more
Blue Ocean Leadership (Harvard Business Review Classics) by W Chan Kim
$14.99 AUD
Category: Business | Series: Harvard Business Review Classics
Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potent ...Show more
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Rene A. Mauborgne
$57.99 AUD
Category: Business | Series: G - Reference,Information and Interdisciplinary Subjects Ser.
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you k ...Show more
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